CategoryCareers in Focus

Exercise Physiologists: Careers in Focus

The world of Allied Health is filled with many professionals who are skilled in helping patients enjoy good health. An exercise physiologist helps patients stay healthy through the use of exercise. They are trained to treat people’s medical issues with the use of exercise.

The competencies that an exercise physiologist has through University training; makes them more equipped than the ordinary personal trainer or physio at the gym. They have vast knowledge of the human body and they blend this insight with exercise for optimal health delivery. Exercise Physiologists facilitate physical and mental healing through their professional practice.

Based on their training, exercise physiologists have sound knowledge of the effects that exercise has on the cardiovascular system, endocrine system and musculoskeletal system. They can schedule exercise programs that help patients get rehabilitated or stay fit. They have a wide array of treatment options that they work with; they may recommend Pilates or home based/gym based exercise routines. Furthermore, their practice covers behavioural modification programs. Exercise physiologists can treat medical conditions such as cardiovascular diseases, obesity, asthma, arthritis, depression, diabetes, osteoporosis, as well as other health conditions.

Director and head exercise physiologist at Live Well Rehab Brendan McCann outlines one of the core responsibilities of exercise physiologists is to help people develop new and healthy habits to enable them manage their medical condition. The dynamics, information and skill that they share help patients handle their health issues in the best way possible. Beyond this, they can work side by side with podiatrists, physiotherapists, physical therapists and occupational therapists.

Exercise physiologists have a rich stream of opportunities on where they can carry out their practice. They may work in hospitals, private practice, medical centres or gyms. The patients they treat can range from children to the elderly members of the society. Exercise physiologists can also work in the field of professional sport or in the area of sports medicine research. This is a very popular area of work and study, and is therefore the most competitive niche within the industry.

Exercise and Sports Science Australia (ESSA) is the professional body that accredits all exercise physiologists in Australia.

How to start your career as an exercise physiologist

This career requires you to undertake a four year university degree course. You can study Exercise Physiology in most universities in Australia. The course covers nutrition, bio-mechanics, psychology and physiology. Part of the course work requirements is to create fitness and rehabilitation programs. Some of the Universities in Australia that offer this degree include QUT, Latrobe, University of Sydney, and Murdoch University.

In the event where the University of your choice does not offer a degree course in this discipline, there are other courses that can be chosen that still allow for your study of Exercise Physiology. For example, some universities offer relevant courses such as Bachelor of Exercise and Sports Science, Bachelor of Applied Science or Bachelor of Science. These may be a three year degree course, but they can help you on your way to becoming an exercise physiologist.

At the end of your degree program, you would be eligible to apply for membership in ESSA. One of the things that can drive this career route is your passion. If you like physical activity and would love to help others manage their medical condition through exercise; then you need to give it a shot as an exercise physiologist.

As the elderly population in the society keeps growing, exercise physiologists would continue to witness an increased demand of their service. Most of our modern lifestyle puts limitations to how much physical activity people get engaged with. This is where an exercise physiologist comes in; he helps them build solid programs that help them stay fit. Ultimately, this would result in the rise of various health conditions receiving treatment through the use of exercise. Some of the medical conditions that can be addressed include high blood pressure, obesity and diabetes.

It is obvious that a career as an exercise physiologist can be quite rewarding. You would help many people stay healthy, fit and full of vigour through the exercise programs that you create for them. You would also play major roles in helping them manage their medical condition in an effective way.

Who is an exercise physiologist?

An Accredited Exercise Physiologist (AEP) is a graduate who has earned a University degree or its equivalent in this discipline. He specializes in preventing and managing chronic diseases/injuries with the use of exercise. AEPs can serve people challenged with the following:

  • Arthritis and Osteoporosis
  • Pulmonary disease
  • Obesity
  • Neuromuscular exercise therapy (Parkinsons disease, Multiple
  • Sclerosis and Cerebral Palsy)
  • Cardiovascular Disease
  • Post-surgical rehabilitation (Hip/Knee replacement, ACL
  • reconstruction)
  • Chronic pain and Fatigue
  • Cancer and Cancer treatment recovery
  • Mental health conditions
  • Diabetes and more

What differentiates Accredited Exercise Physiologists from other exercise professionals?

Here are some of the unique reasons:

  • They are trained to work with all kinds of people. They can handle chronic health conditions through the use of well-structured exercise programs. This is not common to other professionals.
  • They are University trained experts
  • They are eligible to register with WorkCover, the Department of Veterans Affair, Medicare Australia and are recognized by most private health insurers
  • They go through strict accreditation requirements before they are fully certified


Accredited Exercise Physiologists are different due to the following factors:

  • They can provide health modification counselling for people with chronic disease and injuries.
  • They have a good grasp of clinical exercise in treating or managing patients.
  • They have extensive knowledge and skill in the alternative health practice.

What differentiates accredited exercise physiologists from personal trainers?

Accredited Exercise Physiologists (AEP) undergoes extensive training in the University, which qualifies them to treat patients with chronic medical conditions. AEPs also treat people who do not have any health challenge and help them map out long term plans to stay healthy. Their program helps people prevent conditions such as cancer and diabetes.

Most AEPs are equally qualified as Pilate’s instructors, personal trainers, physiotherapists, dieticians, etc. They have the requisite expertise to help you maximize the benefits of exercise.

exercise physiologist vs physiotherapist

What differentiates exercise physiologists from physiotherapists?

Accredited Exercise Physiologists and Physiotherapists are known as allied health professionals. However, the primary focus of AEPs is to use exercise to prevent, manage and treat chronic medical conditions. AEPs typically work with conditions such as (but this is not limited because they do so much more): osteoarthritis, heart disease, osteoporosis, diabetes, lower back pain, mental illness, some cancers, delaying cognitive decline and mental illness.

AEPs combine their expertise in exercise prescription and behavioural change to help their clients become their own health advocates. They have a growing number of clients since most individuals would like to age well.

We’d like to thank Brendan McCann for helping us put together this Careers in Focus piece. Follow him on Facebook or Google for his latest updates about the world of exercise physiology.


Careers in Focus: Sushi Chef

Sushi and sashimi are eminent components of Japanese cuisine that aren’t just special cooking techniques, but an art in itself. Professionally trained sushi chefs have need for specialized training that differs from general culinary arts education. Sushi has become more accessible and a popular feature at restaurants over the past decade.

Sushi chefs spend a lot of time paying attention to small details when working behind the sushi counter. Sushi is complex and requires exceptional knife skills and an extensive knowledge of raw food and fish. Not only do sushi chefs have to know how flavors are combined and play together but must also learn to create masterpieces that are a delight to the eyes.

This form of ‘food-art’ is quite fundamental when it comes to ingredients. If you’ve ever observed the making of sushi then you’ve probably watched a skilled chef create delectable and colorful dishes from quite a sparse selection of simple ingredients.

Since this culinary art form is so high in demand, professional sushi chefs today are drawn from all backgrounds and ethnicities, the position is no longer limited to skilled Japanese practitioners.

a chef preparing sushiAlthough formal training is not required to become a sushi chef, there are viable educational strategies for those who are enthusiastic to learn about the art of sushi. Culinary programs are designed to speed up the process of the basic culinary skills needed to become a professional sushi chef. Those who are interested should seek out a formal culinary academy with departments specializing in sushi and Japanese cuisine. There are also international opportunities which exist in most Asian countries. Due to high demand of experienced sushi masters in Japanese restaurants, the number of educators and institutions offering relevant curriculum is growing rapidly.

Work experience is highly necessary even with formal training at an established institute. For the majority of sushi chefs, learning the crucial skills and artistry behind the perfect sushi can take as long as four years. Sushi chef apprentices are likely to train under the supervision of a professional and Certified Master of Sushi – a certified professional trained in technicalities and excellence.

We spoke with Tetsuya Yohei, reputable sushi chef from Oishi Restaurant in Amman, Jordan. Oishi serve both Chinese and Japanese food and have built a reputation over the years for outstanding cuisine, especially in regards to their sushi. Quality is first class at both Oishi restaurants and the sushi is created using only the best ingredients. Here is what Tetsuya had to say about becoming a sushi chef:

Hi Tetsuya, thank you for taking the time to speak with us today. Firstly, was it difficult for you to become a sushi chef? What advice would you give to those considering to go into this field?

“Being a sushi chef takes a lot of patience. Ten years ago, I enrolled myself into a $6,000 intensive and very stressful course in Tokyo. That small ball of rice with slices of raw fish may look like a simple job, but in reality it’s the art of perfection. The best students take up to two years to master their skill and the slower ones take up to four. I took two and a half years to master my skills, it was an enjoyable but difficult time. Before you are start to learn about combining the fish with the rice you have to perfect your knife skills, that is the hardest part. My best advice to those considering to join the world of sushi art would be to love what you do and have patience at all times.”

Why did you choose to work as a sushi chef in Amman, Jordan?

“Sushi is becoming very popular nowadays in all regions of the world. I always wanted to travel and the opportunity arose for me at Oishi Restaurant in Amman. Sushi is my specialty but I enjoy making all kinds of Japanese and Chinese food that they serve there. I love cooking and I want to share my creations with people all around the world.”

One last question before we conclude things for the day. What is your favorite thing about your job?

“The best part of my job is seeing customers at the restaurant enjoy the sushi that I have made. It is a delight to bring the Japanese art of sushi to life in a different country.”

Thank you Tetsuya! Hopefully your insight and advice will help inspire aspiring sushi chefs!

If you’d like to follow Tetsuya and his team at Oishi in Amman, you can find them on Facebook here. To find your nearest Japanese culinary school take a look online or ask at your local sushi bar.

Careers in Focus: Digital Marketer

With the rise of the Internet came a shift in advertising from traditional mediums like print media, billboards, and TV towards online mediums such as banner advertising, pay-per-click ads and search engine optimisation. An entirely new market was created and in the space of a decade it has become one of the fastest growing and most pervasive factors in each of our daily lives.

While traditionally high-school graduates studied an undergraduate degree in business or commerce before moving into advertising or marketing careers, a new breed of online entrepreneurs are learning about online marketing in their own time, outside of university, and building a name for themselves in this relatively new industry. With limited regulation and the potential to make very healthy salaries if you are good at it, the online marketing industry has been luring in university graduates and high-school students alike, any of who can make a name for themselves if they are driven to achieve.

A plethora of online and TAFE courses have sprung up, offering education in web design, running an e-commerce store, SEO and digital media marketing, social media marketing, and pay-per-click advertising amongst others. If you are interested in a career in digital marketing or even thinking about learning about it as a hobby, there is no limit to the possible choices in which to focus upon.

For those of us who aren’t interested in attaining a legitimate certification, there is even a huge amount of options when it comes to free online courses. If you’re just interested in learning, than having a go at some of the free online education modules available may be the best way to go. This is also a great idea if you are unsure of what areas of online marketing you wish to specialise in. Some things to think about to help you decide what area might interest you the most are:

  • Which (if any) facets of marketing will help you and your family/friends currently?
  • Are there area of digital marketing you are already familiar with and enjoy doing?
  • Are their significant employment opportunities in your favoured marketing area?
  • What is your ultimate goal after education?

All of the above questions may help you decide which areas of digital marketing are most suited to you. If you still cannot decide, it might be best to try your hand at a few free online courses until a particular area jumps out at you. You may even find you enjoy learning about all facets of it and decide to become a jack-of-all-trades. Below we will go into a bit more detail about several particular industries to give you a better idea about each of them.

Search Engine Optimsation (SEO)

The rise of SEO was brought about following the rise of Google as the world’s most popular search engine. Webmasters and marketers realized that they were able to manipulate organic rankings by making certain changes to their websites and building links to it from other websites. While this is a really basic view of SEO and one that has been superseded by the plethora of search engine algorithm updates that are being constantly released, it gives an idea of what SEO involves. Essentially websites need to be tailored to communicate effectively with search engines, which gives the engines a realistic idea of which keywords the website should be listed for in their organic section (this is the non-pay-per-click section of any search engine page, where webmasters do not pay a fee for each user who clicks through to their website). While Search Page of GoogleSEO is now extremely broad in its scope compared to when it first came on the scene, it is one of the best known areas of online marketing and one you will almost always be able to find a job in if you are successful in being able to help push websites to the top of the organic rankings.

Some notable, highly-successful SEO companies are BrisDigital (Brisbane, Australia), Firstpage (Hong Kong, China) and Mainstreethost (New York, USA). If you are interested in learning more about SEO, it might pay to follow the blogs of some of these companies to get some really up to date knowledge in the field. Beginners can also find a lot of great information in this Beginner’s guide to SEO.

Social Media Marketing (SMM)

With the advent of social media: Facebook, Twitter, Google Plus et al., came the rise in the number of potential way to monetizing accounts. This desire to create cash-flow has spawned the next generation of Internet marketers. Whether you need somebody to run your Google Plus and Twitter accounts for you, design and optimise your Facebook advertising campaigns, or write content to post on your blog and share across all of your social media platforms; you can be sure there is somebody out the who does exactly what you’re after. Most of us here at Shape Your World are actually sick of being spammed by SEO and social media marketing companies touting for new work everyday. Alas, long gone are the days when email spam was simply about porn and Viagra.

Because social platforms are only just coming of age, a lot of savvy, young entrepreneurs have focused on developing their marketing skills utilizing these platforms and are building a name for themselves and their “start-ups” while the industry is still in its infancy. Due to it relatively young age, you’ll be hard pressed to find a university degree with any real depth about social media marketing, and if this is an area that interests you, we would recommend doing some up-to-date online courses in SMM, or getting practical first-hand knowledge from professionals already carving out their niche in the industry.

Pay-Per-Click (PPC) Advertising

The last area of online marketing we’re going to review today is pay-per-click advertising, commonly known as PPC. PPC is a growing advertising medium as more and more businesses move into the online arena and fight to be found amongst their competitors. Essentially, search engines decide when an ad is relevant to their search traffic and show the ads to relevant, targeted potential customers. This form of advertising can be extremely effective as campaigns such as Google AdWords can be highly refined and developed using statistical data and feedback to ensure the correct and most profitable demographics are being targeted.

PPC can also cost advertisers large sums of money if ads and their targeting are not set up correctly. This problem created a whole new category of online marketers, those who help set up and manage PPC campaigns for clients. Known as PPC Management or in the case of Google where most PPC takes place (especially in Australia), Google AdWords Management; this area has become huge sector for online marketers and their businesses. There are many highly skilled PPC and Google AdWords Managers in Australia, however one Brisbane company we keep hearing about is Ads on Google. Their AdWords Management team have built a strong reputation for saving their clients thousands of dollars through well managed campaigns.

Unfortunately that’s all we have time for today. If you’d like more information on any of the aforementioned digital marketing topics, do some research online and educate yourself. Alternatively, if you have specific questions you’d like to ask us, shoot the Shape Your World team an email and we’ll get back to you as soon as we can.

Careers in Focus: Dentists

A career in the health industry can be very rewarding. Knowing that everyday you are improving the lives of those around you makes going to work each day that much more enjoyable.

If you’re doing well in school and are considering a job in a medical field, you may want to consider dentistry. Dentists work to diagnose, prevent and treat conditions in the mouth, mostly working with teeth. There are a large number of problems people have in their oral cavity, but some of the common things they do are helping customers with: filling in dental cavities, periodontal diseases, pathologies of the jaw, fixing cracked or impacted teeth and detecting and treating oral cancer.

Many dental surgeons specialize in certain areas. Some dentists focus on denture and denture repair, while others specialize in building crowns and bridges for people with missing teeth. Some prefer doing general dental and teeth whitening, while others specialize in treating those with oral cancer.

There are a great variety of options for people in the field and the work can be quite varied. With such a huge range of problems to treat and the common need for emergency dental when people take a nasty hit to the jaw, a day in the life of a dentist is never dull!

We spoke with Dorai, a renowned denture fitment expert and dentist from Chandler Road Family Dental in Boronia, Melbourne. This particular clinic has built a reputation over the years for outstanding service, not just with dentures and denture repair, but also with general dentistry and many of the numerous other dental services they offer at their Boronia clinic. Here is what he had to say on becoming a dental surgeon:

Hi Dorai, thanks for talking with us today. Firstly, was it difficult for you getting into dentistry, and what recommendations would you give to students considering following a similar path?

Well yes, it’s not easy. Dentistry takes a lot of focus and study, as much as any other medical degrees I would say. Any student currently studying it will tell you, it takes a lot of work. If you’re interested in becoming a dentist you’ll have to do well in school and learn good habits of studying hard and paying attention during class.

It’s a serious job working on people’s teeth and things can go very wrong if we aren’t paying close attention at all times, so being able to concentrate on the task at hand is extremely important.

How did you decide what areas of dentistry to specialize in?

Most university graduates will get a job at a general practice after finishing their degree. From there they will learn about, and get more practice on many of the various types of dentistry. Some choose to specialize in certain areas, as I did with dentures and denture repair, while others will stick to general work and become jacks of all dental trades, so-to-speak.

Often dentists who specialize in any particular area will still do other forms of dentistry, they just have a particular area they work with regularly, so the standard of their work may be higher. For example at the clinic I work in back in Boronia, we don’t only work with denture patients, we still take on almost all forms of dental work except with those who require extremely specialized services such as those who have severe jaw deformation after traumatic impact or those with severe oral cancers.

Wow, that’s a little bleak. Does it ever get depressing constantly working with patients who have problems?

Don’t get me wrong; it has its bad days and its good. Overall however I find it enjoyable helping others and it’s quite fulfilling too. There is a rumour going around that dentists commit suicide at a higher rate than any occupation, but I’m sure that’s a myth. There are a number of some scientific journals discussing how that just isn’t true. I know and work with a lot of others in the same field as myself and all of them are very happy in their professional lives. I’m lucky too I guess, the area around where I work in Boronia and Ferntree Gully in Melbourne is fairly quiet, so we don’t get a great deal of overly traumatic dental emergencies.

Okay so it’s probably about time we finished things up for the day. One last question before we tie things up; what’s your favourite things about your work?

That’s an easy one. The look on people’s faces after reconstructive dentistry, teeth whitening or after I’ve built them a perfectly fitting pair of dentures. A small change to someone’s teeth can make a big change to their self esteem and I’m always so happy when I see an overjoyed customer reveling in their new smile.

Thanks Dorai, hopefully your advice and stories will inspire some future generations of dentists to study harder.

If you would like to become a dental surgeon, speak with your student adviser about what is involved and study hard so that you can get into the required university course. You can also subscribe to the Chandler Road Family Dental Blog to keep up to date with the latest industry information and dental tips. If dentistry is in your future, we wish you all the best with your studies and your future career!

Careers in Focus: Caterers

Catering is a rewarding  job. It gives you the chance to attend lavish parties and exciting corporate events although you will still have to work a little!

Caterers are more than just event waiters, a lot of preparation goes into catering for corporate events. Not only do you have to look after the smooth running of the event you are working, but many catering managers act as project managers, applying financial analysis, reporting and monitoring skills to a variety of venues and events at any given time. The ability to multitask becomes second nature to a catering manager as they seamlessly glide through their work week. Of course, as with any job, there are always obstacles. Running out of food, time or ice can quickly turn any corporate event into a disaster so it is up to the catering manager and her team to mitigate the risks and ensure that the party goes on well into the night.

When your not catering events a lot of time can be spent in the office. Some of the tasks you will be completing will be negotiating contracts with suppliers, budgeting, room layouts, service schedules, delivery schedules, booking new events, constructing unique and delicious menus, coordinating teams for upcoming events, and spending a lot of time doing all of these at once.

The average salary for corporate caterers in Brisbane is around $43,000 to upwards of $90,000 depending on experience, company size and position held. If you’re fresh out of school, securing a base position in a catering company offers a lot of potential to grow within the company as you learn the processes of your new catering profession. Don’t expect it to be easy, and if you like having weekends off then this is probably not for you, according to corporate catering Brisbane tycoon and passionate caterer, Julie Dent.

The team at Shape Your World asked Julie from one of Brisbane’s most renowned catering companies a few questions about her career, and opinions on the industry.

Hi Julie, Thanks for chatting with us today. So tell us, what is your favourite thing about corporate catering? 

Definitely the parties! Sure we work hard while all the guests are having fun, but we are facilitating them in having a good time which makes you feel good too. Once all the work is done, there is often time to enjoy ourselves a little before calling it a night and waking up and doing it all again!

What events have you catered?

Over the last few years we’ve done so many different events. Weddings and corporate catering are the staple of the company but we also get unique stuff like music festivals, Formula 1, V8 supercars, and lots of sporting luncheons during the footy seasons which are my favourite. The guys at those events are always keen to have a good time which makes work fun!

Advice for anyone thinking of catering as a career?

Say goodbye to your weekends as most companies are always fully booked Saturday and Sunday. If you don’t like to stay up late or be around alcohol it probably isn’t for you either. But if you’re a positive person, love interacting with new people on a day to day basis and work well as part of a team then perhaps catering is for you!

Thanks Julie, and good luck with your business moving forward!

Careers in Focus: Hairdressers

Hairdressers in Brisbane have been an in demand profession for almost a decade with the government even accepting migrants with hairdressing skills via skilled occupations visas. Their constant placement on the skilled occupation list still hasn’t filled the void, with many hair salons operating understaffed and in desperate need of people willing to learn the craft. The good news is that if you’re straight out of school or looking to change your career and you think you’re stylish enough to be a hairdresser, then there is plenty of opportunities available to you. The growth rate for hairdressing jobs nationally is 5.8% and is forecast to continue this upwards trend until 2017.

The salary for hairdressers Brisbane wide ranges from $30,953 to $53,727 p/a, with the average being around $45,000 p/a. Obviously those who own their own successful hair salons, offering a variety of hair and beauty services can have much higher earnings but these numbers refer to base positions within the business.

The day to day duties of a hairdresser involve providing clients with hair and beauty services such as hair cutting, colouring, straightening, curling, and treating hair with a variety of techniques and solutions. Being able to create a personal bond with your clients is important, as it not only helps you to understand what the client wants done to their hair, but also increases the chances of creating a repeat client, which is the ultimate goal of any hairdresser. We spoke with Ashlea Kemp, who runs Unsurpassable Hair & Make-up in Brisbane about her hair salon to find out more about working in and running one of Brisbane’s best hair salons.

What is your favourite part of being a hairdresser in Brisbane?

I love my job because it’s all about making people happy. I always try and create a bond with all my clients and within a few visits we are good friends. My hair salon is a place of work as well as a place of friendship. I love that i can cut a client’s hair and then go out with them for a girl’s night out!

It sounds more like a hobby than a job! How did you get started as a hairdresser?

Actually, it started out exactly like that; a hobby. I used to cut hair for some of my friends when I had some free time and eventually I got myself an internship at a hair salon here in Brisbane. To begin with you practice a lot on dummies or on friends, which was good for me as i had already started doing this. My initial duties in the hair salon ranged from sweeping  up hair to preparing the dyes for the senior stylists. I attended as many fashion conventions as i could so i was always up to date with the new styles and soon had an extensive repertoire of hairstyles and cuts under my belt that i could produce on demand.

What other services do you provide other than cutting and colouring hair?

Our salon covers a range of beauty treatments which are listed on our website. We tend not to venture to much into the manicure/pedicure region and focus on where our skills are; proving our clients with amazing hairstyles! We also do some waxing services, hair extensions, and full package beauty services for wedding parties and brides.

Any advice for the potential hairdressers and readers of Shape Your World?

Dive in head first (pardon the pun!) If you love fashion, trends and style then you will love the atmosphere, and working in a hair salon will be more like hanging out with your friends (although we do work hard). Everyone loves trying new things and learning new hairstyles so try to learn as much as you can from magazines, conventions, and of course the people around you. If you are seriously considering it, perhaps a chat with your current hairdresser is a good place to start. Otherwise you can drop us a line here at Unsurpassable Hair & Make-up on (07) 3168 1034 or come and see us at 14/16 The Corso, Seven Hills and we’ll give you an intro into the world of hairdressing!


Careers in Focus: Project Marketers

Project marketing is one of the most whispered about areas of real estate marketing in Australia. The breadth of duties covered by so called “project marketers” is often extremely involving and goes well beyond the expectations of the average real estate agent, although most project marketers get their start in such a role.

The team at Shape Your World were lucky enough to meet up with a few of the key team members from Ray White Project Marketing Queensland at a recent Project Marketing Business Luncheon and asked them what exactly project marketing is all about. So if you’re considering a role in real estate, this is a must read.

Thanks for chatting with us today Peta. Firstly, what activities would make up a  typical day for a project marketer? 

The average day does vary and it depends whether your looking for properties to sell or contacting potential buyers, although most days involve a bit of both. I like to start my day by hitting the phones and following up on all the potential buyers that I may have had come into the project office over the weekend. This is a good way to sort out if you have any serious buyers or perhaps just some contacts for the emailing list. Next up, I’ll contact the developers i am working with and give them a progress report on sales, enquiries, whether contracts have been signed, who we are waiting on finance from, progress with solicitors and so on. I try to do this by email mostly but do end up on the phone at least once a week. A staple activity for anyone in real estate should be cold calling. Whether it’s calling for buyers or working your way through the lists of developers on Google looking for new developments around town, being proactive is important. 

How does project marketing differ from traditional real estate marketing? 

We work a lot more with developers rather than just the public like your standard real estate agent. Building professional relationships and networks with developers in your city is a key component of the job and really can dictate if you are successful or not. Again, being proactive is important. you can’t rely on leads to come through your agency, even with an international brand like Ray White. We’re all constantly on the search for possible blocks for development and always looking at proposed development applications going through the council to find developers who need our services.

What else do your project marketing services include?

For some property developers we do a full market trend, feasibility and viability analysis report to make sure there is room in the market for the proposed development, although some developers have this done prior to engaging our services. In Brisbane at the moment though any new apartment developments are getting snapped up quickly! We then look to work out a pricing strategy for the development and make sure the design fits with the consumer profile.

After this initial phase, we obviously start selling the apartments, off the plan or through an on-site office or display apartment. Ray White boasts the largest agent network and client database out of all the project marketing agencies so we use our networks to push the apartments and have ideally aiming to sell them before completion.

Wow! Sounds like a lot goes into it. What would be your advice for anyone wanting to get into the project marketing game?

Do it! There is a lot of opportunity for success as long as you are willing to work for it! Build your professional network as much as you can and make sure you are everyone’s first call when they are looking to buy or sell!


If you like this post, don’t forget to check out the others in the series including Careers in Focus: Plumbers

Careers in Focus: Plumber

Plumbers have for as long as anyone at shape your world can remember been the butt of all jokes in the world of tradies. Plumber’s crack and poo jokes aside, plumbing is serious business and thanks to the strong economy over the last decade, has become a way to make a more than comfortable living, especially if you can setup a successful plumbing company like Nathan from Citi Plumbing. We spoke with Nathan about the average day in the life of plumbers Brisbane wide, and also on his current role as operations and project manager of his successful Brisbane plumbing company.

What made you decide to be a plumber? 

My dad was a plumber in Brisbane. So it was an easy in for me and I could easily secure my apprenticeship through the old man’s business. I did have aspirations to be a professional soccer player, but we can’t all be soccer stars!

What kind of work does a plumber do on a day to day basis? 

It really depends on whether your working in the commercial plumbing sector, industrial, or domestic. If your working in domestic plumbing you can imagine the kind of jobs that would fill your day such as unclogging drains, connecting dishwashers, repairing broken taps and fixing leaky sinks. On new homes you can be expected to fit out bathrooms and kitchens with tapware, cisterns, toilet bowls and the likes, as well as assisting with drainage pipes and sewage management systems. A few years back there was a real boom for plumbers in Brisbane installing rainwater tanks that replaced the flow of water to toilets with reclaimed water, back when we had the drought. Great idea, should really be compulsory for all new houses.

Agreed! What about commercial plumbing?

Commercial plumbing is a bit more varied and used to be my favourite type of work when i was on the tools as you were constantly challenged with something new every day. A lot of the commercial plumbing work we did was custom kitchen installs for restaurants and hotel complexes. These usually had far more piping and drainage issues to deal with and different sinks and drains were required for different areas. Commercial kitchen tapware for dishwashing stations, glass dishwashers, drainage for wet areas like bars, specialised sinks and sink arrestor installations for cleaners, filtering chemicals out of normal run off drains at industrial sites are just a few examples of some of the work we would complete.

Did you always want to own your own business?

Yes it was always a goal of mine, I knew that i would end up managing my own business but I am surprised at how quickly we have expanded. As long as there are sinks, toilets and people, there are always going to be a need for plumbers throughout Brisbane. I know we can always get work in the domestic sector but my key focus for the time being is commercial plumbing contracts and working with developers to provide holistic plumbing solutions for any development.

What would be your advice for our readers considering plumbing as a profession?

Work hard early on and establish a reputation for yourself in the industry so when you finish your apprenticeship, there will be a line of plumbing companies waiting to hire you. News spreads fast if your lazy so don’t be! Also be wary that there are going to be some unpleasant smells in this line of work- if you’re squeamish, perhaps electrician is more your speed. Finally I would say that the trade is only part of it, try and pick up as much business knowledge as you can a long the way, so if you do decide to one day venture out on your own, you’ll have some confidence when it comes to managing your business and other plumbers.

Thanks for taking the time to speak with Shape Your World today Nathan, much appreciated.

No problem at all, and if you’re seriously considering a career in plumbing and are located in Brisbane get in touch with Citi Plumbing on 1300 00 2484 or [email protected] or circle us on Google+ and we’ll see if we can point you in the right direction.

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