Modern game servers have made it possible for computer game lovers to compete against each other via the internet. The servers are engineered to support multiple players at the same time without crashing or slowing down the action. Hence, it’s imperative to choose a server hosting company that is reputable to get utmost value for your time and money.
Today, we got an excellent opportunity to speak with the founder of the leading Minecraft server hosting company Brink Hosting who have gained massive popularity from all across the globe for providing top quality Mincraft related services. Here is the full interview.
What inspired you to start the company?
For a long time, I used to play computer games on slow servers. It was almost impossible to enjoy the game when playing against an opponent virtually through the internet. After consulting a couple of my friends, we decided to establish our own game serve hosting company. So far, we have managed to attract millions of customers from all across the globe and this is a clear proof that clients love our service packages.
Where did you get the finances to establish the business?
Just like any other start up in the technology industry, we experienced a number of financial constraints. At some point, we doubted if our business idea was viable, but thanks to a bit of luck, we managed to get a loan from one of the local banks. We also pumped our own savings into the business and this enabled us to purchase the servers, pay office rent, and launch traditional and online marketing strategies.
What were the main challenges that you encountered during the initial stages?
The main challenges that we encountered were gaining trust from our target audience and competition to our game server hosting company. We had to hire a professional marketer to help us come up with a solid marketing strategy.
What are some of the main marketing channels that you use?
Well, we have been busy diversifying and looking for new ways of marketing our services to customers. Currently, we are using social media, email marketing, and holding monthly conferences in our office to enlighten the public about game server hosting and minecraft gaming services. Based on the fact that we have clients from all across the globe, we periodically attend trade fairs to not only showcase our services but also to network and outsource with other entrepreneurs. MineCon is the biggest Minecraft convention worldwide which we always attend. This has greatly helped us to learn new technology and improve our services to meet our target audiences needs and expectations.
What makes your services different?
To succeed in any form of business, you need to come up with a business model and services that stand out from the crowd. By working cordially with our product development team, we have managed to come up with service packages that suits the different types of clients who come to us. To achieve this, we conduct periodic market research projects to collect data and feedback on our existing services. No customer feedback or request is ignored; for instance, we offer customized service packages for some customers whose needs fall outside our existing scope. This is usually the Minecraft nerds who are so close to buying their own server but don’t have the capabilities to set one up.
What keeps your business afloat and kicking?
Thank you for this question, due to the unpredictable economic environment, most of the business especially those that are involved in provision of technology-based services and products end up in financial turmoil and this in the long run forces them to close down. To avoid falling into the same trouble, we have sustainability and strategic plans in place that guide us on what to do throughout the year. We have also gone a step further to hire a team of business experts who have the skills and experience required to run the business and make informed decisions. Honestly, without them, we would have probably closed shop three years ago due to fierce competition.
How do you communicate with your customers?
As I mentioned earlier, email marketing has been instrumental in helping our business grow to where it is today. However, we also have an able customer support department whose main mandate is to respond to clients queries in a timely manner. Our customers have the opportunity to contact us via email or phone calls. We are also active on various social media platforms such as Facebook, Twitter, Instagram, and SnapChat. Hence, our clients have a direct line of communication with us at any time of the day even during the wee hours of the night as we operate 24/7.
Where do you see this industry in the next let’s say three years?
Well, to be honest with you, it’s not possible to predict the future of this business due to the many new technological innovations that are introduced into the market every day. That said, we believe advancement in technology will improve the quality of our services tremendously. We will have superior games with the capacity to support more players and games at the same time. We are keen to implement any new development that we feel will give our clients the best gaming experience and this helps us to stay miles ahead of our competition.
What advice would you give to an entrepreneur who wants to venture into this business?
This is one of the most common questions I get whenever I attend a conference, trade fair, or interview like this one. The thing is, before you venture into this business, you need to have specific and realistic goals and objectives that you want to achieve after a given period of time. In addition, you need to have a clear roadmap to steer the business in the right direction and a team of able personnel to help you carry out various tasks.
Any closing remarks?
The Minecraft server hosting business is very dynamic and clients need to be on the lookout for our new service packages and deals. As the founder of Brink Hosting company, we aim to provide nothing but the best services to our customers.
Thank you very much for taking time of your business schedule to talk to us here at Shape Your World, we wish all the best in your business endeavours.
Thanks for having me!